17+ Years iGaming Expertise
I help brands build better organic and AI search rankings through Digital PR, high-authority Link Building, and AI Search Optimization.
Core Expertise
Optimize your brand's footprint helping you to earn more citations and recommedations from AI models while improving your brand sentiment.
Read MoreEarn high-authority media placements on sites that AI cite to boost rankings and AI Search recommendations, organic traffic, and build brand trust.
Read MoreOuteach to relevant, high authority websites which AI models cite in your niche for links that improve SEO and AEO rankings at a better price than an agency.
Read More
With 17 years experience in SEO and 13 years scaling an iGaming startup into an international brand, I provide better than agency results with a freelancer's agility for a better price by cutting out the middlemen.
Best Price: Most SEO agencies outsource much of their work to smaller overseas agencies often leading to corners being cut and lower quality links less likely to pass value. I manually outreach and arrange the most authoratative links which are the most relevant to your industry for the best price.
AI-Cited Websites :I am not paying for links with outdated lists. I find the most relevant websites which are being cited by AI for prompts about you niche and manually secure placements improving both your AI recommendations and SEO rankings.
No Pass-offs: You work with a 16+ year expert, not a junior account manager. I do all the work myself and am not subcontracting or passing off to anyone else.
Human Content: You are not paying for middlemen or AI automated link building and content. I secure high-authority, relevant placements with articles which add information and pass value.
Strategic Differentiation
Most agencies rely on static "link lists" or PBNs that Google eventually devalues. My approach is fundamentally different: I don't use lists.
Instead, I use Python-driven analysis to identify the exact websites currently being cited by AI models (Gemini, GPT-4, Perplexity) within your specific niche. By securing placements on these "Seed Sites," we satisfy traditional SEO requirements while simultaneously building your AEO (Answer Engine Optimization) authority[cite: 1].
Traditional SEO focuses on ranking in a list of blue links, but modern search behavior is shifting toward "Answer Engines"[cite: 1]. If your brand isn't part of the LLM's training set or citation pool, you're invisible to a growing segment of users[cite: 1]. My dual-track strategy ensures you maintain traditional search dominance while becoming the "recommended source" in AI-generated responses[cite: 1].
In regulated industries like iGaming, most SEOs "guess" at compliance[cite: 1]. As a dual-qualified Barrister & Solicitor, I treat Google’s Quality Rater Guidelines and search algorithms like legal frameworks[cite: 1]. This precision allows me to build E-E-A-T (Experience, Expertise, Authoritativeness, Trust) strategies that are legally defensible and algorithmically robust[cite: 1].
While I use them for baseline data, standard tools are often months behind the "AI-Search" reality[cite: 1]. My difference lies in custom-built Python scripts and n8n workflows that scrape real-time LLM outputs to see who is actually winning the "Share of Model"[cite: 1]. We don't just track rankings; we track referential authority[cite: 1].
I have managed multi-million pound budgets for global leaders like Lottoland, scaling organic growth across India, Africa, and Canada[cite: 1]. This isn't theoretical; I have a proven track record of navigating the most aggressive and regulated search environments on earth by focusing on high-integrity link acquisition rather than volume[cite: 1].
Google and LLMs now prioritize Information Gain—the inclusion of new, unique facts not found elsewhere[cite: 1]. Drawing on my editorial background at Dennis Publishing, I move clients away from "commodity content" toward high-value, research-backed assets that AI models are compelled to cite as primary sources[cite: 1].
I am an IBM-certified AI Developer[cite: 1]. Instead of manual spreadsheets, I deploy custom AI Agents to monitor technical health, schema accuracy, and competitor movements 24/7[cite: 1]. This allows me to spend my consulting hours on high-level strategy and high-impact outreach rather than repetitive data entry[cite: 1].
Success isn't just "ranking #1" for a vanity term[cite: 1]. It’s about Incremental Organic Revenue and Share of Model[cite: 1]. My reporting focuses on how our AEO and SEO efforts are directly converting into depositors or customers, ensuring that every pound of your marketing budget is outperforming the competition's traditional spend[cite: 1].
Get in touch to discuss your strategy