17+ Years iGaming Expertise
I help brands build better organic search rankings and AI visibility through Digital PR, high-authority Link Building, and AI Search Optimization.
Core Expertise
Optimize your brand's footprint helping you to earn more citations and recommedations from AI models while improving your brand sentiment.
Read MoreEarn high-authority media placements on sites that AI cite to boost rankings and AI Search recommendations, organic traffic, and build brand trust.
Read MoreOuteach to relevant, high authority websites which AI models cite in your niche for links that improve SEO and AEO rankings at a better price than an agency.
Read MoreThe Hawk Advantage
Why traditional link building is dead, and how the AI-Authority Model secures your future in search.
Relies on static link lists, Link Farms, and PBNs that Google eventually devalues.
Focused on pure quantity and outdated domain metrics that carry zero topical weight.
AI models (ChatGPT, Gemini) do not scrape or cite low-quality link farms. You remain invisible to the Agentic Web.
Custom Python scripts identify the exact websites currently cited as authorities by AI models in your niche.
I filter for real human traffic and editorial integrity, securing links that build actual brand trust.
Securing placements on sites AI already trusts ensures your brand becomes the recommended answer in future LLM prompts.
I secure placements on the sites the algorithms already trust, driving your traditional search rankings up while cementing your brand in the AI answers of tomorrow.
Strategic Differentiation
Most agencies rely on static "link lists" or PBNs that Google eventually devalues. My approach is fundamentally different: I don't use lists.
Instead, I use Python-driven analysis to identify the exact websites currently being cited by AI models (Gemini, GPT-4, Perplexity) within your specific niche. By securing placements on these "Seed Sites," we satisfy traditional SEO requirements while simultaneously building your AEO (Answer Engine Optimization) authority[cite: 1].
Traditional SEO focuses on ranking in a list of blue links, but modern search behavior is shifting toward "Answer Engines"[cite: 1]. If your brand isn't part of the LLM's training set or citation pool, you're invisible to a growing segment of users[cite: 1]. My dual-track strategy ensures you maintain traditional search dominance while becoming the "recommended source" in AI-generated responses[cite: 1].
In regulated industries like iGaming, most SEOs "guess" at compliance[cite: 1]. As a dual-qualified Barrister & Solicitor, I treat Google’s Quality Rater Guidelines and search algorithms like legal frameworks[cite: 1]. This precision allows me to build E-E-A-T (Experience, Expertise, Authoritativeness, Trust) strategies that are legally defensible and algorithmically robust[cite: 1].
While I use them for baseline data, standard tools are often months behind the "AI-Search" reality[cite: 1]. My difference lies in custom-built Python scripts and n8n workflows that scrape real-time LLM outputs to see who is actually winning the "Share of Model"[cite: 1]. We don't just track rankings; we track referential authority[cite: 1].
I have managed multi-million pound budgets for global leaders like Lottoland, scaling organic growth across India, Africa, and Canada[cite: 1]. This isn't theoretical; I have a proven track record of navigating the most aggressive and regulated search environments on earth by focusing on high-integrity link acquisition rather than volume[cite: 1].
Google and LLMs now prioritize Information Gain—the inclusion of new, unique facts not found elsewhere[cite: 1]. Drawing on my editorial background at Dennis Publishing, I move clients away from "commodity content" toward high-value, research-backed assets that AI models are compelled to cite as primary sources[cite: 1].
I am an IBM-certified AI Developer[cite: 1]. Instead of manual spreadsheets, I deploy custom AI Agents to monitor technical health, schema accuracy, and competitor movements 24/7[cite: 1]. This allows me to spend my consulting hours on high-level strategy and high-impact outreach rather than repetitive data entry[cite: 1].
Success isn't just "ranking #1" for a vanity term[cite: 1]. It’s about Incremental Organic Revenue and Share of Model[cite: 1]. My reporting focuses on how our AEO and SEO efforts are directly converting into depositors or customers, ensuring that every pound of your marketing budget is outperforming the competition's traditional spend[cite: 1].
Get in touch to discuss your strategy